H&M Beauty Collection – How Does it Shape Up?

A couple of months ago H&M launched an updated beauty range; they have offered makeup and body care products for a while now, but not on this scale.  Some of the previous items were impressive (blushers and brushes), and some (body sprays), well, not so much, so I was curious to see how the new offerings would shape up. I talked about some of the body care range here, and now it is time to discuss a few of the makeup items. In typical H&M style it is all very affordable, with prices starting from £1.99 for a makeup sponge, to £9.99 for eyshadow palettes.

 

 

H&M Beauty

 

H&M Beauty Gossamer Lip Stain - Gauzy Mauve

 

I’m going to start with something I really didn’t like; H&M Gossamer Lip Stain in Gauzy Mauve. I was disappointed from the get go with this, I’m not sure if it is deliberate (as in they have added perfume/flavour) but this lip stain tastes vile. It is very hard with lip products, especially those of the liquid variety, not to end up with some of it in your mouth (or is that just me?). Usually I would choose no taste or scent for makeup – it just seems a bit wrong. I would have been prepared to overlook that in this case though, if it dried and that was it. This lip stain did dry, but that was not it. As soon as I had a drink, there it was, wet again. And slimy. Not characteristics I look for in a lip stain.  If you can get past that though, the colour is very pretty, especially for the upcoming Autumn days.

Staying with lip products for now, the next item I have is the Lip Primer. I have never tried a lip primer before; I usually just reach for good old fashioned lip balm to get my lips ready for lipstick. Unfortunately the H&M Lip Primer is so hard that it just drags painfully across the lips, depositing uneven white lumps. This then, obviously, looks pretty awful under lipstick.  I would not recommend this at all.  Unfortunately I couldn’t take a close up picture of it, because my youngest daughter decided to wind it up and smoosh the lid down – destroying the end.

 

 

H&M Beauty Lip Colour-to-Go - When in Rome

 

The Lip Colour-To-Go in When in Rome is a vast improvement.  This lipstick pencil has a soft creamy consistency, making it pleasant to apply. The colour lasted well, and it wasn’t drying on my sensitive lips.  I would certainly choose this formula over the liquid lipstick any day.

 

 

H&M Beauty Cover-up Concealer - Ivory

 

The Cover-up Concealer in Ivory was a very pleasant surprise. I have mentioned many a time that my dark circles are a force to be reckoned with. They want to be seen, dammit, and will show through even the thickest layer of concealer. I therefore wasn’t expecting too much from this one. In all honesty, no it doesn’t cover everything, but it offers decent – medium – coverage and it doesn’t dry out and cake on my dry skin. It also lasted fairly well throughout the day. I definitely think this concealer would work well for those lucky, genetically blessed people with not much to hide.

 

H&M Beauty Solar Flair Bronzing Powder - Sheer Tan

 

In the absence of any sun in the UK, bronzer is a must in order to actually look alive. This Solar Flair Bronzing Powder in Sheer Tan ticks all the boxes for me, it is warm and not muddy or glittery.  As the name suggests, it is an almost sheer colour, which can be built up to give a nice bronzy glow. It is also subtle enough that it’s not frightening to use (not like one other bronzer I could mention).  Most definitely a hit in my eyes, and it even comes close to rivalling my holy grail bronzer – The Body Shop Honey Bronze Bronzing Powder.

 

 

H&M Beauty Eye Colour Palette - Smoky Nudes

 

Now, on to the Eyeshadow Palette in Smoky Nudes. This is a lovely neutral palette, containing five soft matte colours, and four shimmers.  The colours are fantastic, if you are looking for a neutral colour selection, and the eyeshadows themsleves are blendable and very forgiving (if you are a bit heavy handed like me).  I think H&M could do with offering a little bit more choice (there are currently four palettes to choose from), with a bigger colour selection.

 

 

H&M Beauty Pure Velvet Cream Blusher - Dusty Rose

 

 

Lastly, but certainly not leastly, is my favourite of all the H&M makeup range that I own. The Cream Blusher in Dusty Rose. I realise that the world is divided when it comes to cream blushers (I expect it is being debated in Parliament right now) but I am of the opinion that they are pretty great. I have yet to come across a cream blusher that interferes with the layer underneath, or that slides off during the day. Maybe I have just been lucky, or maybe they just work well with my skin type. For whatever reason though, I love cream blushers. And this one could well be my absolute favourite. I have not stopped wearing this blusher since I bought it. I love everything about it; the colour, the consistency, the longevity. Everything.   I find it is best applied with a stippling brush, rather than fingers. This helps it to go where it is needed, without disturbing anything else.

 

Overall, I find the H&M Beauty range very exciting.  The packaging is classy looking (although it is all plastic – so won’t impress everyone), and sturdy, and the products inside are – mostly – great.  I would definitely recommend a look next time you are passing a store – or browsing online.

 

Have you tried any of the H&M Beauty range? What did you think?

 

 

 

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