W7 is a brand that I have not had much experience with, but I have seen other reviews of their products recently. The general consensus seems to be that their range is good quality and affordable, so I thought I would check them out. They started in 2002, and have apparently been building gradually over the last 13 years. Prices are reasonable, although I found them to be not particularly consistent across online stockists. For example, the two palettes I have range from around £4 on Amazon, to £9.99 on the W7 website (which you can’t purchase from, incidentally).
The W7 In The Buff Eyeshadow Palette contains 12 nude shades; 3 mattes and 9 shimmer shades. The colours are typical nude colours; golds, browns and taupes. It also has a matte black, which is a useful addition to any palette. The colours are reasonably pigmented, although not intense (which allows the colour to be built up) and blend well. I also found that they lasted well on my eyes – although admittedly I don’t usually have an issue with creasing or shadows relocating elsewhere on my face. When buying eyeshadow palettes – which I do frequently – my main concern is whether I can create a complete look from it. I don’t want to have to rummage around in my collection to find complimentary colours, or a transition shade. So it is pleasing to me that the In the Buff palette contains both light and dark colours, in shimmers and mattes.
The W7 In the Night Palette, on the other hand, contains only one matte as far as I can see (it’s black). The colours are fab though; if you like smoky purples, pinks and heather/greys. And shimmer. Again, the colours are fairly pigmented, and easy to blend.
Unusually for an eyeshadow palette, they also both contain a decent brush. It is double ended however, and has one of those useless sponges on the other end (why do they even bother – I always put these straight in the bin). They also both come in a tin, rather than a plastic palette, which makes them sturdy, yet lightweight. They remind me of the tin pencil cases we used to have at school, except these don’t have tippex graffiti on them.
Having looked at the website (here) I can see that the range is impressive, but the buying options seem limited, as I mentioned earlier. I haven’t personally seen anything by W7 in an actual shop (as opposed to a virtual shop – my favourite kind). I bought these both from Amazon, and didn’t pay more than £5 for either, which I think is pretty good value.
Have you ever tried anything by W7? Is it stocked in a store near you?*This post may contain affiliate links. Thank you for your continued support of Joyful Things!*